EURKO — Don't Believe Russian Fairy Tales – THIS IS LOCCO

Brief

Create a campaign focused against misinformation as the long-term agenda of the European Commission.

Insight

Slovakia experienced communism for 40 years. Despite this negative historical experience 39% of Slovaks believe Russia's invasion of Ukraine was provoked by the West. Why? Because we have always loved Russian fairy tales in Slovakia.

Idea

The most popular Russian fairy tale in Slovakia is undoubtedly Mrázik. Despite the fact that it was filmed in 1964, every Christmas, it breaks records in viewership. Nastenka, the main character of Mrázik, with a well-known high-pitched voice, is familiar to every Slovak. Since then, no one has heard of her. We found her after almost 60 years, and shortly before Christmas she gave her iconic voice to an important message: Do not believe Russian fairy tales.

The representation of the European Commission in Slovakia, in accordance with the principles and attitude of the European Union, has been fighting hoaxes and disinformation (not only) from the Kremlin's workshop for a long time.

The video with Darina Khmurova follows a campaign in which the Representation of the European Commission communicated on social networks individual hoaxes as Russian fairy tales and also created special covers of fictional books for this purpose.

For example, the book About the country that never was, About the truth that was in the middle, How Vladimir Vladimirovich freed his neighbor or Once upon a time there was a Nazi Jew.

EURKO — Don't Believe Russian Fairy Tales

So we decided to use the voice from the most famous Russian fairy tale in Slovakia — Nastenka from Mrázik.

In our video, which we deployed in the pre-Christmas period, she told people an important message: do not believe the Kremlin fairy tales, their task is not to entertain people, but to deceive. The video linked to a subpage of the European Commission with instructions on how to distinguish the truth from the Russian fairy tale.

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