Parking prejudice on International Women’s Day.
The Hyundai brand has faced more than its fair share of prejudice. To this day, many wrongly believe that Hyundai is a low-quality budget brand, even though it is now challenging its German rivals in the quality stakes.
That’s why we decided that International Women’s Day would be a good time to highlight another prejudice we come across on the road – the notion that women don’t know how to park. We prepared a surprising video that literally dominated Facebook. At a cost of just a few dozen euros, we reached an incredible number of viewers and triggered an interesting debate.