SOCIAL MEDIA

Hyundai MDŽ

Parking prejudice on International Women’s Day.

The Hyundai brand has faced more than its fair share of prejudice. To this day, many wrongly believe that Hyundai is a low-quality budget brand, even though it is now challenging its German rivals in the quality stakes.

That’s why we decided that International Women’s Day would be a good time to highlight another prejudice we come across on the road – the notion that women don’t know how to park. We prepared a surprising video that literally dominated Facebook. At a cost of just a few dozen euros, we reached an incredible number of viewers and triggered an interesting debate.