How can we remind young people, in today’s era of freedom, that liberty is something they really need to respect and that they should not allow themselves to be seduced by extremist views? We focused on the trend for showing off on social media.
We built the campaign around a simple, clear grid symbol that would remind young people of the values of the Velvet Revolution. We wanted to show them that the words they add to hashtags today could well have put them behind bars in the not-too-distant past.
