Tatra banka has been delivering unique campaigns for students for many years and every year this assignment is a big challenge. Our task was create a communication concept for the student account in the Tatra banka, which surpasses all the past.
The first digital personality in Slovakia for the best digital bank was a completely clear path for us.
Tatra banka has been delivering unique campaigns for students for many years and every year this assignment is a big challenge. Our task was create a communication concept for the student account in the Tatra banka, which surpasses all the past.
The younger generation is increasingly online and thanks to this they are able to fulfill dreams that were unimaginable a few years ago. The inspiration is the stories of Billie Eilish and Justin Bieber, who have made their way from the children's room to the sold-out stadiums thanks to their global reach. However, for this Young people need to be encouraged to show their personality and talent in the digital space.
We created a 100% digital personality that represented not just an innovative brand, but all the endless possibilities. This is what the digital era offers us. Z Bejby Blue we create a symbol of online life young people.
Who else than Tatra Banka, which has innovation right in its DNA, should bring such an innovative campaign to our market?
We are already preparing the longest communication concept of the student campaign in history 5. A year in a row.
Thanks to the technological innovation of the campaign, the craft processing and the cultural penetration into the life of the young target group, the campaign is one of the most awarded Slovak campaigns ever.
Bejby Blue has already won more than 60 awards at domestic and foreign competitions.
thisis@locco.sk
Teslova 26
82102 Bratislava
Slovakia