For many years, Tatra banka had delivered unique campaigns for students, and every year this brief presents a major challenge. Our task was to create a communication concept for Tatra banka's student account that would surpass all previous ones.
The first digital personality in Slovakia for the best digital bank was a completely clear path for us.
For many years, Tatra banka had delivered unique campaigns for students, and every year this brief presents a major challenge. Our task was to create a communication concept for Tatra banka's student account that would surpass all previous ones.
The younger generation is increasingly online, and this allows them to fulfill dreams that were unimaginable just a few years ago. Stories like those of Billie Eilish or Justin Bieber, who went from their childhood bedrooms to sold-out stadiums thanks to global digital reach, serve as inspiration. However, young people need encouragement to showcase their personality and talent in the digital space.
We created a 100% digital personality that didn't just represent an innovative brand, but all the endless possibilities that the digital age offers. We would turn Bejby Blue into a symbol of young people's online lives.
Who better than Tatra Banka, with innovation directly in its DNA, to bring such an innovative campaign to our market?
This is the 5th consecutive year we've been preparing the historically longest-running communication concept for the student campaign.
Thanks to the campaign's technological innovation, crafted execution, and cultural penetration into the lives of the young target audience, it is one of the most awarded Slovak campaigns ever.
Overall, Bejby Blue has already won over 60 awards at both domestic and international competitions.
thisis@locco.sk
Teslova 26
82102 Bratislava
Slovakia