ONLINE CAMPAIGN june 2016

VINEA “LIFE IN THE VINEYARDS”

Vinea, the grape-based soft drink, is a legendary Slovak brand that literally originated in the vineyards of west Slovakia. Today, these vineyards are in a state of disrepair, so we decided we needed to spruce up our heritage. We wanted to rouse public interest in the vineyards and perhaps even lend a hand to help salvage them. During the campaign, we teamed up with young winemakers from Svätý Jur and called on the entire internet to support them as they revitalised one vineyard. This consisted of a series featuring 5 work teams, or “events”. We were surprised by the amount of interest shown in this project. In total, 50 volunteers worked together to save the vineyard.