There are a million and one tutorials available today. With this in mind, we came up with a concept based on a TV spot that focused on experiences. We then had to give it a form that would make it stand out from the crowd offering common tips and hacks. The end result was Masterclasses, in which we concentrated on three basic industries. We then invited the very best in Slovakia to take part, so that we could create real added value. This was important in terms of both the content and production. The high-quality content was what made it such a hit.