Zlatý Bažant – 0,0% X-Bionic – THIS IS LOCCO

Brief

Communicate the partnership of Zlatý Bažant Radler and the triathlon championship in X-Bionic.

Insight

Zlatý Bažant has his Legendary symbol— inscription 0,0.

Idea

What did we invent? Absolutely nothing. It was not necessary at all. The visual was already there. Running the tracks in the sports center look exactly like our logo 0.0. This is a clear proof that our Radler is perfectly suited to racing. This incredible coincidence is captured ina screenshot from Google Mapsand the basis of our visual was in the world.

Zlatý Bažant Radler 0.0% is a partner of the triathlon championship in X-BIONIC. We had to warn about the event with a post on the social networks of the Golden Pheasant.

We didn't invent the final visual, but we found it.

On the map, which is proof that the inscription 0,0 — the main symbol of our product, is actually located directly in the X-BIONIC campus.

Like two treadmills side by side, even with a comma between them.

The visual was awarded in the monthly Strategy rating and also received a nomination in the MAD STARS competition.

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